BWW introduced the new practice of tap rooting in late 2008. This was going to change the whole face of BWW - so it was claimed.
The concept of tap rooting does make sense. If you sponsor someone and he does not have anyone below him, he gets discouraged. So you try to sponsor someone for him asap. But what happens usually is - out of the contacts the new guy has, you won't get all the numbers. Many new guys have a huge "chicken list" i.e. people whom they are scared of calling. So new IBOs won't share their list with the sponsoring IBO. Also many of the new guys are not properly trained initially to approach people in person or on phone, so they goof up a lot initially. About 80% of the IBOs quit within 30 to 60 days of joining - or they do literally nothing - after 4 or 5 guys tell them NO.
So with tap rooting you sponsor one of your contacts for the new guy. To properly do this you need to introduce the two guys and should let the 1st new guy know that he is now responsible. Then you need to keep them all under one roof in meetings, so that they can build relationship. What do you do for the 2nd new guy? You either sponsor one of your contacts or the 1st guy's contacts or the 2nd guy's contacts - and repeat this process until you go 20 or 30 deep. The expectation is that out of every 4, you will find 1 guy who will duplicate what you are doing in his leg 2. Then you do the same in leg 2 of yours. You should go platinum with hopefully two or three legs.
Just like Bill Britt's 6-6-8-6-6 theory, this concept looks great on paper. It is very nice to hear these kind of new ideas and think how it is going to change your business. I had 3 legs in BWW, so thought I was going to go emerald in 2 years! That was how they hyped it!
BUT - many times the new guys really do not understand anything. I saw several lines of sponsorship get 20 and 30 deep - including mine - but the IBO at the top did not qualify for newer pins. Because the new guys do nothing even when sponsored in depth. The real issue is that with one leg you make no money. You have not really removed the fear in the new IBO when you sponsor somebody for him. The dude has to get out and get his nose bloodied to do anything with the business. But several guys do not share their list or try to build the business even after having 1 leg below them.
IMO, whatever the technique for building the network, the Amway/BWW business model is an extremely tough one to build. Tougher than building it is to keep the people in once you have built it.
Managing IBOs in your downline is worse than managing employees - bcoz if you are the boss then you can threaten your employees, but if you are a diamond you cannot. You need to keep finding ways to keep on motivating your downline IBOs. The typical saying at the open meeting "you can go to Timbuktu after you break 6 platinums and your platinums will not need any help in building their business" is a lie. Diamonds work from 5 p.m. to 2 a.m. on weekdays and whole weekends instead of 8 a.m. to 5 p.m. on weekdays. If they qualify diamond, they make good money - else they are just fake diamonds - the guys who do not qualify for Peter island trip. They still make good money in tools and functions and have a glorified job.
The claim of 2 to 5 year diamond is a theory. I did not see a single diamond who went diamond in 2 to 5 years in my 6 year history with this thing.