Tuesday, December 29, 2009

No! No! It is not saturated

When you research into the opportunity, IBOs usually defend by telling impressive statistics about the company. They are #1 online health and beauty and then a bunch of statistics like "Since 1999, IBOs powered by Quixtar have earned more than $2.2 billion in bonuses and other incentives by generating sales of more than $6.8 billion at www.quixtar.com, and another $500 million for Quixtar Partner Stores."

These numbers do mean something, but the following numbers give you a better picture:

2000 $0.440 billion
2001 $0.750 billion
2002 $0.990 billion
2003 $1.035 billion
2004 $1.100 billion
2005 $1.058 billion
2006 $1.118 billion
2007 $1.072 billion
2008 $1.112 billion
2009 $1.100 billion

From 2002 onwards the North American market has pretty much flattened out in its revenues. So they only quote the performance along with the global market or they defend by telling who else has grown in this economy.

But the fact is if you are trying to build this thing now, it is all the more difficult. Defense that there are more people turning 18 than we can recruit, does not seem to hold true when it comes to Amway/quixtar recruiting for the past 7 years!

1 comment:

  1. Logical fallacy. It's not saturated in people, but the name Amway is saturated in the US.